Web Design Chicago

Responsive Website Design

Why Mobile-Friendly Design Should Be Your Top Priority

A responsive website will automatically format itself to fit the device it’s loaded on—whether that’s a desktop computer, mobile phone, or tablet. Years ago, consumers hardly used their phones to go online; tablets weren’t nearly as popular as they are now, either. And depending on how far back your website goes, it may have been designed during a time when neither of these items existed. Because everyone goes online with cell phones and tablets nowadays, ensuring your website is responsive is essential.

Mobile-Friendly Design

If a website’s design is significantly outdated, it won’t be responsive and won’t automatically format to fit a mobile device. Instead, you’ll see a shrunk-down version of the desktop site, which can be a total nightmare for someone to deal with.


According to Search Engine Land, more than one billion Internet users today primarily use mobile devices. Consumers are doing the majority of their purchases on their cell phones as well. As such, it’s more important than ever to have a responsive web design if you operate an online store. With all of the online shopping options out there now, people usually won’t have the patience to deal with a website that fails to load correctly on their mobile devices, and they will move on to the next. This means you could be losing many potential customers and revenue as a direct result of a poor website design. Ensuring your website is responsive can be one of the best investments that you make for your online business.

Search Engine Rankings

If you want your website to rank well in search engines, you should make sure it’s responsive. Not only does Google have its algorithm for mobile search, but a responsive website has improved SEO rankings overall.

Not sure if your current website design is responsive? You can quickly check by pulling it up on your mobile device or using Google’s mobile-friendly test tool.

If your web design is outdated and you’re in need of a new responsive design, or you’re starting from scratch and looking to build a brand new website, contact us today.

Is your website design outdated?

Once upon of time, your website design may have been on point. It was shiny and new and looked just as good—if not better—than many of the other top websites out there. But like so many things, after a certain amount of time, the design became outdated. Some people completely recognize and accept this reality—other times, it’s not so obvious. How can you know if your website design requires a complete overhaul? The following are some signs:

It’s Not Responsive

Because so many people use their mobile phones and tablets to go online, your website must load correctly on these devices. This is known as a responsive design. Old designs are not responsive and will instead appear as shrunken versions of the desktop site. If your website is not responsive, it’s likely outdated and in need of a new design.

Another thing to consider is your brand and your company’s reputation. First impressions are crucial. An outdated web design can come across as unprofessional in the eyes of many potential customers, and people are typically drawn to companies with better-looking websites.

Whether your website can use some sprucing up or a complete redesign, contact a local design company. Do a quick google search for your location, such as “Chicago Web Design,” and make sure to thoroughly research each agency listing and compare pricing, services, and proposals before you make your decision in hiring your design team.